Branding

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Brand Awareness

While television and radio advertisements account for large portions of many companies marketing budgets, a study conducted by the British Promotional Merchandise Association proves branded items can be even more impactful. A survey conducted by the British Promotional Merchandise Association of over 15,000 consumers who received a free promotional item in the last year provided the following results.

ROI of branded items is greater than radio advertisements and equal to television

66% of participants were able to recall the brand displayed on the promotional item they received in the past year

87% of participants claimed to have held onto branded promotional items for longer than a year

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Business Case

Sylvan Bio

Sylvan Bio, Inc. is the sole producer of bulk Organic Red Yeast Rice in the United States. ID Enterprises partnered with Sylvan Bio to create, design and bring to market three new, all natural consumer brands, packaged and bottled to capture leadership market positions.

The solution included competitive assessments, category and brand analysis, graphic & package design, prototyping, web site, facebook and SEO support. Our effective design and market introduction strategies are focused on connecting the consumer to the brand, increasing loyalty and the perceived value of the product which increases the brand’s pricing power (6% premium). Our ability to provide a total solution also resulted in quicker market introduction (8 weeks) at less cost resulting in a positive Return on Investment (ROI).

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